A lot goes into creating an awesome explainer video (link to explainer video article). However, one part that often gets neglected in the production process is the inclusion of voice over. While you may think that employing a voice over artist for your brand’s videos is an unnecessary addition, the right voice over can work wonders for your marke...
Many business owners know that branded videos are a great way to reflect your company’s values, capabilities and culture to a wider audience. Done right, they can provide a thoughtful insight into the machinations of your brand and entice people to not only engage with and purchase your product, but also want to work for you. Interview videos...
If your brand is new to the business world, it can be difficult to know where to start when it comes to not only attracting but retaining potential clients. Having a solid marketing strategy is a sure-fire way to draw customers to your brand, but keeping them interested once they stumble across your business requires a different set of tactics....
The function of a logo goes beyond being a stunning, eye-catching visual to represent far more about your brand than you first thought. In fact, a logo is the very essence of your brand as it conveys the business personality that you have painstakingly carved out in the development process. When people see your logo, they will associate it with...
While there are many tried and tested marketing tactics to bring in customers, the online world has ushered in an innovative way to reach audience previously beyond our comprehension. While print ads and mail outs can still be effective marketing tools, digital marketing offers businesses the chance to attract new customers with the click of a b...
Finding the right freelancer for your job can be difficult, especially when you have a number of platforms, each offering different features, to choose from. While all these platforms can give you access to a wide pool of freelancer talent that can help to boost your brand, some outweigh others in terms of benefits and features that enhance the exp...
There is nothing more exhilarating than coming up with a fresh business idea that you can actually visualise in action. However, there are a few key steps you need to take before launching your latest entrepreneurial effort. While it is easy to get tangled up in a web of excitement, starting and running a successful business requires plenty of plan...
When you are looking for a freelancer to add value to your company, it can be difficult to find the tell-tale signs that will indicate whether they are the right fit. You want to ensure that you are selecting the right person for the job every time, so it is vital that you vet out all proposals to find that ideal candidate. Just how should you d...
When creating a job post, many companies find themselves at pains to advertise their vacancies in a way that captures candidates’ attention. With so many brands seeking fresh talent and an ever-growing pool of prospective candidates to pick from, it can be hard to craft a job message that resonates with the ideal freelancer. Not all is lost, h...
When you are starting a new business, it can be hard to know exactly what you need to get your brand out there. One key way to get your business noticed is by having an attractive but user-friendly website that tells your audience everything they need to know about your brand. From design and functionality to that unique personal touch, a great...
