If your brand is new to the business world, it can be difficult to know where to start when it comes to not only attracting but retaining potential clients. Having a solid marketing strategy is a sure-fire way to draw customers to your brand, but keeping them interested once they stumble across your business requires a different set of tactics....
As the COVID crisis takes a hold of our economy, many of us are feeling more uncertain about our jobs that ever before. With over 835,000 jobs lost up to mid-June, the unemployment rate soaring to an uncomfortable 7.1 per cent and talk of a looming recession becoming more frequent, there is no doubt that many Australians are beginning to look outsi...
The function of a logo goes beyond being a stunning, eye-catching visual to represent far more about your brand than you first thought. In fact, a logo is the very essence of your brand as it conveys the business personality that you have painstakingly carved out in the development process. When people see your logo, they will associate it with...
While there are many tried and tested marketing tactics to bring in customers, the online world has ushered in an innovative way to reach audience previously beyond our comprehension. While print ads and mail outs can still be effective marketing tools, digital marketing offers businesses the chance to attract new customers with the click of a b...
When entrepreneurs start their own businesses, they don’t just take their idea and start running with it – they expend a serious amount of time and effort researching where their product or service fits into an already overflowing market. The same standard also applies to freelancing, as you need to carry out a similar vein of research to en...
While the current coronavirus crisis may be having a devastating effect upon many industries, there are certain jobs or roles that are experiencing a sudden increase in demand during these tough times. If you are a freelancer belonging to an industry that is currently seeing greater interest in their services, now is the perfect time to harness thi...
It’s official – the traditional way of work is no longer the only way to work. As our world changes and technology becomes as prolific as ever, the way we work has experienced a significant overhaul to create new opportunities for workers and businesses alike. Our traditional idea of the economy has revolved around employees working for one...
Finding the right freelancer for your job can be difficult, especially when you have a number of platforms, each offering different features, to choose from. While all these platforms can give you access to a wide pool of freelancer talent that can help to boost your brand, some outweigh others in terms of benefits and features that enhance the exp...
There is nothing more exhilarating than coming up with a fresh business idea that you can actually visualise in action. However, there are a few key steps you need to take before launching your latest entrepreneurial effort. While it is easy to get tangled up in a web of excitement, starting and running a successful business requires plenty of plan...
Whether you are hunting for a new job or are sussing out a side hustle, it is vital that you have an online profile that shows why you are the right person for the job. From LinkedIn to CrowdShare, it is important that your professional profiles across all networking platforms are an accurate endorsement of your skills and qualifications. Why? T...
