Your Website Needs These 7 Pages

When you are starting a new business, it can be hard to know exactly what you need to get your brand out there. One key way to get your business noticed is by having an attractive but user-friendly website that tells your audience everything they need to know about your brand.

From design and functionality to that unique personal touch, a great website has a number of key features you should include to enhance the viewer’s experience – here are 7 of the most important!

1. Eye catching homepage

   Your homepage is the first thing people see, so it makes sense to ensure it as enticing as possible to your audience. Creatively describe your brand ethos and mission, explain your offerings and emphasise how you can help potential customers to ensure they stay on your site.

2. Informative ‘About Us’ page

   Your potential clients will want to learn more about you and what you offer, which is why a carefully thought out About Us page is key to connect with your audience. Including a company summary, employee profiles, awards and achievements and your unique offering is essential if you want to engage with your customers before they have even purchased from you.

3. Services and products pages

   Would you purchase from a brand that makes it difficult for you to find out what they actually offer? We didn’t think so, which is why it is vital that you advertise your product or service on a clear, easy to access webpage. Make sure that you provide a synopsis of your product or service, list their advantages and highlight how they differ from your competitors’ offerings.

4. FAQ page

   It’s a fact of life – people are going to have questions about your brand. That’s why an FAQ page, where you can collate your answers to your brand’s most commonly asked questions, is a great resource to have available on your website. Not only will it save you time, it will also allow you to address any doubts about how your brand operates.

5. Testimonials

   Think of how many times you have purchased a product or service because of the glowing reviews that accompanied it. Customers tend to be comforted by great reviews from previous clients, so a testimonial page can be a powerful way to show potential collaborators how good your offering can be.

6. Contact page

   It is one thing to offer an awesome web experience and inspiring brand ethos. It is another to make sure that you are easily contactable to customers, clients and collaborators, both prospective and existing. Include details such as your mail address, phone number, email address and social media channels on a single webpage to ensure you don’t miss any potential leads due to lack of accessibility.

7. Terms and Conditions page

   Focusing on the rules may sound boring, but it is imperative from a legal standpoint to ensure things run as smoothly as possible. Make note of the guidelines and functions of your website, and don’t forget to include key documents like your privacy policy.Now you know what you need to include on your website, why not find a talented web developer who can make your vision into a reality? Find the ideal web developer to build your new website on CROWDSHARE.